Reading list

16 Business Books That Aren't About Business

Written by Duke StumpBusiness
'When folks ask me what business books to read, I usually say anything but business books.' A book list by Duke Stump.

by Janine Benyus


Probably my greatest source of inspiration. Nature as a mentor and Life’s Principles.

by Masanobu Fukuoka

One-Straw Revolution

Wonderful narrative about truly understanding the essence of things and the art of “do-nothing”.

by Jiddu Krishamurti

To Be Human

So much to unpack in this book, but what resonated for me was the beauty of not knowing. When you know you are in a prison and when you don’t know you are free.

by Buckminster Fuller

Critical Path

The da Vinci of our time. Humanity, interdependence, curiosity, widen the lens.

by Toni Morrison

The Source of Self-Regard: Selected Essays, Speeches and Meditations

When words cut through the barb wire of life. An inspired protagonist for humanity.

by Susan Cain

Quiet: The Power of Introverts in a World That Can't Stop Talking

I love this book (being an introvert myself). Should be mandatory for every leader.

by Margaret J. Wheatley

Leadership and the New Science: Discovering Order in a Chaotic World

Deeply connected to biomimicry. Brilliant book on how to lead and apply order to chaos.

by Wendell Berry

The Farm

Sustainability and humanity all contained in one 56-page poem.

by Antoine de Saint-Exupery

Le Petit Prince


by David Whyte

The Heart Aroused: Poetry and the Preservation of of the Soul in Corporate America

David writes what I feel.

by Jack Kerouac

On the Road

The optimistic rebel.

by Krishna-Dwaipayana Vyasa

The Bhagavad Gita

What it means to be yoga.

by Buck Branaman

The Faraway Horses: The Adventures and Wisdom of One of America's Most Renowned Horsemen

A horse book about people. Empathy and awareness on steroids.

by E.F. Schumacher

Small is Beautiful: Economics As if People Mattered

Creating business that matters. Wish this was my economics teachings at university. Buddhist economics. Nice.

by April Dammann

Corita Kent: Art and Soul

A radical nun who inspired generations around social justice issues via art.

by Thich Nhat Hanh

You Are Here: Discovering the Magic of the Present Moment

My daily mantra, here’s to now.

Written by
Duke Stump
Changemaker and Founder of Bonfire With Soul.
Duke loves building bonfires with soul: powerful, emotionally charged brands that stand for something meaningful in the world. Recently cited by Forbes as one of the top 50 Game-Changing CMO’s, Duke has spent the last 30+ years helping to build iconic global brands (NIKE, Seventh Generation, lululemon). In addition, he has served in BOD and mentor roles with The Biomimicry Institute, 21c Hotels, Unreasonable Group, Healthy Child Healthy World a...

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