Reading list

The Not-Obvious

AI Book List

Written by David Hieatt•Technology

This is not a human race. This is a race to be human.

This is the time to remember what only humans can do: be human.

Weird. Flawed. Brilliant.

This is not the time to fit in.

Warts and all, be true to you.

This is not a human race.

This is a race to be human.

The Little Prince

By Antoine de Saint-Exupery.

A reminder, the most valuable things in life are invisible to the eyes and can only be felt with the heart.

Peaks and Valleys

By Spencer Johnson

Why do we stop doing what got us to the top when we get to the top?

The Subtle Art of Not Giving a F*ck

By Mark Manson

There are only so many things we can give a f**k about so we need to figure out which ones really matter.

How to Win Friends and Influence People

By Dale Carnegie

A reminder that kindness, listening and being interested is still a competitive advantage.

The Second Mountain

By David Brooks

Is this it? The question that begins the climb from success to meaning.

Shop Class As Soulcraft

By Mathew B. Crawford

Working with your hands can repair your mind.

tiny experiments

By Anne-Laure Le Cunff

A gentler way to build a meaningful life.

The Giving Tree

By Shel SilverStein

A story about love without keeping score.

The House at Pooh Corner

By A.A.Milne

“How lucky I am to have something that makes saying goodbye so hard.”

Grounded

By Ruth Allen

A reminder that nature heals when modern life burns us out.

The Four Agreements

By Don Miguel Ruiz

A timeless code for freedom, clarity, and peace of mind.

Vagabonding

By Rolf Potts

How to discover and experience the world on your own terms.

Robot-Proof

By Vivienne Ming

What it means to be human in an increasingly automated world?

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Written by

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...