After an award-winning career as an advertising copywriter, Mike was an early, very early, adopter and advocate of social media. (He was the 11,700th person to spot the potential of and sign up for Twitter in 2006.)
In 2016 he was hired by The DO as Creative Director on the hugely influential Side Projects Report. As if he didn’t have enough on his plate writing that, it was also time, that he trained and certified as a qualified Tiny Habits coach, becoming one of the few officially recognised Tiny Habits coaches in the UK fully accredited and endorsed by BJ Fogg. And the only Creative Director of note in the entire world trained, in both Behaviour Design and the Tiny Habits Method.
Recognised by D&AD for his copywriting skills, Mike has also sat on the prestigious Annual’s Copy Jury. An avid cyclist, bodysurfer and ex-Ironman Triathlon Finisher (just), Mike knows first-hand that Tiny Habits and Baby Steps can take you a long, long way.