Hands Up Who Has An Apple Phone? Now, Hands Up Who Has Shares In Apple?

Hands up, who has an Apple iPhone? Quite a lot I would imagine.

Hands up, who owns shares in Apple? Not so many I would imagine.

And those two questions and those two answers, tell us something. Many of us are customers, but only a few are investors. And that’s the problem. It’s not like we don’t know what is going to take off. By definition, the creative community are early adopters. So, we see things early. And seeing things early means you can make some smart investments.

As a general rule, invest in products and services you swear by, rather than swear at.