Preparing Is The Kiss Of Death For Ideas.

Written by Denise CornellCreativity

From day one, we’re taught to prepare.

But imagine for a moment…

  • You forget your pencil
  • You get caught in a downpour without your umbrella
  • You go to the movie without reading a single review


  • You get to write with a fat shiny marker
  • You feel refreshed by the cool rain on your skin
  • You laugh your head off at a scene the critics found “utterly derivative.”

Always bring a pencil to class. Take an umbrella. Do your research.

What if…
the best moments of the trip aren’t the ones you scheduled and mapped out and underlined in the 5 different guide books — but, instead, the afternoon when you got completely lost and ended up in a roadside tavern with the local celebrity brewmaster?

What if…
the breakthrough idea comes not in the meeting where you brought your giant binder, but in the impromptu gathering in the hallway?

What if…
all the tried-and-true, proven, never-fail strategies you’ve always relied on proved not to work in this case, and it’s time to ditch all the rules?

What if…
not knowing “how it’s done” is your best weapon for doing it better?

What if…
your best ideas come from winging it? From trusting your gut?

This isn’t about leaving everything to chance. It’s not about being unprepared. It’s about being brave enough not to over prepare.

Gutsy enough to leave room for discovery, instead of walking in armed with certainty. Courageous enough to say “I know this is the answer — and I have nothing but my gut to back it up.”

Maybe that rock solid wall of preparation has been keeping the revolutionary ideas at bay, like a blinking No Vacancy sign. No room here.

So make room. Don’t over-script. Go in with an outsider’s perspective, with eyes of a novice.

The next time you think, “I should be more prepared,” stop there.

You’re plenty prepared. And if you get caught in the rain, all the better…

Written by
Denise Cornell
Denise Cornell is a tech marketing veteran turned marketing consultant based out of Austin, Texas. She helps entrepreneurs to get cozy with their customers. But beyond this, she writes. She writes in service to the examined life, answering the creative call and her personal philosophy of Truth Over Strategy (which is also how she runs her business).

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