Rethink Time

Written by David HieattWriting

Take the long way there.

Yesterday I took my eldest to the main train station.
It is around 2 hours away, give or take. (Including coffee stop.)
She is happy to go to the local station.
That is only 20 minutes away.
But I persuade her it’s no trouble to drop her off at the main station.

“You probably never thought about this, but around 90% of the time that you will have spent with your parents was done from the ages of 0–18” — Donn Felker

That quote helps me understand how precious those two hours are.
Just the two of us.
We chat about stuff.
Nothing in particular.
I only wish the main station wasn’t so damn close.

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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