Observations From 100 Days of Morning Swims

Written by David HieattWriting

100 days of morning sea swims.

Back in late September, a friend asked me if I wanted to go for an early morning sea swim.

I didn’t.

So it came as a surprise to him, and me, that I said yes.

I don’t like the cold.

We go most days, except Saturdays. Or when we have stuff going on.

My observations.

  • Doing hard things helps you do hard things.
  • Doing hard things builds respect for yourself.
  • Buy gloves when your hands are too cold to open the car door.
  • You are not in until you put your head in.
  • The buddy system is powerful. I go when I don’t want to because I don’t want to let my mate down. He says the same. Hmmm.
  • I learnt the beach is a different beach each day. Ditto for the sea.
  • Coffee helps. (Thanks Extract.)
  • I understand why CEO’s who surf strive to run low-impact companies.
  • 80% of sea swimmers in the morning here are women.
  • The sea provides context to stress and overwhelm. It’s a reset.
  • Waves give you energy even when you have none.
  • I didn’t feel the need to post about it. I was doing it to impress myself.
  • We used to text each other to check if we were going. But now we just turn up.
  • Someone once left us warm cake and coffee. That was a moment.
  • I now understand why people keep doing it. It does something to you.
Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

Related articles


Copyright 2023. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.