Fake Goal Or Real Goal?

Written by David HieattWriting

Yesterday I spent 5 hours in A+E waiting to see if my best mate was ok.

I hadn’t slept for 24 hours.

I had eaten some raw carrots, radish and celery.

The glass window in the waiting room had no blinds.

The sunlight hit my face relentlessly.

Then I got my once-a-year migraine.

Flashing lights, la la la.

But I said to myself, I just couldn’t have a migraine right now.

So I went and sat in my car for 5 minutes.

Did some Wim Hoff breathing, and it went?

And I went back and sat in the waiting room.

The whole day got me thinking about what was important and what wasn’t:

Seem like real goals until you get them

Bigger house

Second home

Faster car

More followers than…

Earning more than….

Being C.E.O.

Real goals

In control of your time





Work that gives you meaning

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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