Rethink Growth

Written by David HieattWriting

Bamboo does something that most fast-growing trees don’t. It doesn’t grow.

  • Year 1. No growth above the soil.
  • Year 2. Ditto.
  • Year 3. Ditto.
  • Year 4. Ditto.

Then in year 5, it must have had a triple espresso or something, because then it goes. Like really goes. The Chinese Bamboo tree grows 80 feet in just six weeks.

Those early years look like nothing is happening.

But it is putting down roots.

The roots that will support that rapid growth.


I see brands that want insane growth but haven’t taken the time to put the roots down.

All their effort goes above the soil.

And none below it.

You know how that ends.

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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