Speaker

Alex Smith

Strategy expert | Do Radio Guest, Tomorrow's World with Jon Kaye.

Catch Alex on Do Radio: Tomorrow's World with Jon Kaye 12-19th January 2026.

Alex Smith is a strategy consultant and business influencer who built his expertise unconventionally and without formal training, an MBA, or corporate experience. Recognising that most businesses lack genuine strategy, he founded Basic Arts, dedicated to helping founders understand strategic principles. His philosophy centres on creating businesses that generate authentic new value rather than extractive competition. Through LinkedIn, a bestselling book (No Bullshit Strategy), YouTube, and consulting, Alex teaches that strategy and creativity are inseparable and both are essential for building businesses that matter.do

Talks

20:41

Strategy for Doers

Alex Smith

Alex is a “strategy expert” who never read a book, did a course, or was taught anything formal whatsoever about strategy. He uses this unconventional background in the subject to open it up to the 99% of people out there who find it vague, jargony,...