John is Chief Juicer and Founder of System 1 Group PLC (formerly BrainJuicer Group PLC), now regarded as one of the leading innovators in the international market research industry. He develops new tools for understanding people and the behaviour you might want to change.
Prior to founding BrainJuicer, John founded the innovation agency, Brand Genetics Ltd, which invented new products and services for large blue-chip companies.
John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.
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