Rich Hill

Camping Redifined

With 20 years of history in the speciality outdoor industry, Rich has experienced almost every aspect of the business, from river guide to front office executive, Patagonia to Prana.

Rich is the Executive Director of Grassroots Outdoor Alliance, an organisation that is dedicated to the health and growth of the specialty outdoor retail industry and a community for vendors, stores and outdoor sports enthusiasts.

Before that, Rich was the founder of Ticla, a camping philosophy, brand and product line start-up focused on helping people enjoy the outdoors.


Camping Redefined
Rich HillBusiness
To know Rich Hill is to love Rich Hill. There’s no middle ground. You will likely make this transformation in the next 20 minutes, maybe less. His story is about striving to reinvent the campground in a market that is deeply entrenched in its traditi...
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