What's The Future Of The Book In The iPad Era?

Creativity
Craig Mod
Considering The Future Of Books

A change is coming. We are at a unique meeting point for all things digital & analogue. The book is about to meet the digital world and an interesting convergence is going to happen. At this point, the definition of the book will be up for grabs.

Some of the potential gains are edgier - riskier books in digital form born from a lower barrier-to-entry to publish; new modes of storytelling; less environmental impact and a rise in the importance of editors. And, yes — paradoxically — a marked increase in the quality of things that do get printed. The iPad presents a new canvas. And we’re going to see new forms of storytelling emerge.

This is an opportunity to redefine modes of conversation between reader and content. And that’s one hell of an opportunity if making content is your thing.

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