Don’t Dream Small.

Written by David HieattFuture You

This is what we tell ourselves.

That we are capable of this. (Hands show a small distance)

And it’s a lie.

And like all lies, if we tell it to ourselves enough, it becomes a truth.

We convince ourselves that this is all we can achieve.

And the problem with that is we strive for that small dream thinking it’s the big dream, and overtime we reach it.

We pat ourselves on the back.

Good job?

But all we have done is reached our easy target, but no where near our full potential.

Not even close.

The Do Lectures is here to stretch that dream back to where it should be.

To get you to dream big again.

Because this is what you are capable of. (Hands show a big distance)

And not this. (hands show a small distance)

And that is the truth you should be telling yourself.

That is your truth.

This is the lie.

Once you realise that, it will change your life.

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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