Set Non-Obvious Goals

This conversation changed my life.

It may help you to understand the importance of non-obvious goals.

“Hey Dave, tell me your plans?”

My answer: “Win some awards. Start an agency.”

I asked him the same question.

His answer: “Canoe to work.”

Mic drop.

He won.

And, to this day, that conversation guides my path through life.

It helped me decide to move back home to Wales.

Buy a house next to a river.

Buy a canoe.

And yes, in the summer, I canoed to work.

I even did a T-shirt with the slogan: Work hard, Canoe home.

It became a best seller.

And, it contributed to giving me the biggest payday of my life.

Thinking back, I had set myself obvious goals.

But, in truth, I was trying to fit in.

That conversation shook me up.

It made me realise there were other metrics of success.

There was a less paddled path.

My learning from all this.

Choose your goals carefully.

Another example:

Jake Burton, founder of Burton Snowboards (RIP) had a rule of 100 days on the mountain.

Stay crazy.