Alessandra Lariu | DO Repeat. DO Repeat. DO Repeat.

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Alessandra Lariu
DO Repeat. DO Repeat. DO Repeat.

Co-Founder of SheSays and Brazilian Born Business Creative

DO Wales 2012
Running time: 22m 22s

Filed in: Technology

Insight

“My mission, is to get everybody in SheSays on the same level I am on right now. I want competition.”

After more than a decade in digital shops in London and New York, Alessandra had lost patience with being virtually the only woman in the room whenever she judged an advertising awards show so she co-founded SheSays to fill the void.

This grassroots, bottom-up mentoring organization has grown cells in the United States, England, and Australia – and has now developed Shout, a platform allowing women in digital advertising to collaborate and communicate.

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