Self-confessed veg nerd, Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 50,000 customers a week.
He was born and raised on the Riverford Farm as one of five children. After a short spell working as a marketing consultant in London and New York he returned to start his pioneering veg box business.
Guy is an enthusiast for cooperation, collaboration and profit-sharing. Growth is not everything; he has stated that Riverford will always be owned by those who supply or work within it and will never sell out.
An inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom.