Common Language Of Location

Technology
Chris Sheldrick
Co-founder of what3words
“We want to make the world a more efficient, less frustrating and safer place because that’s all the ways addresses impact peoples lives.”

Chris Sheldrick used to work in the music industry, organising live events around the world. He quickly discovered that getting lost trying to find events was pretty common.

He had some pretty bad days, like in Italy, when a driver unloaded all the equipment an hour north of Rome, instead of an hour south of Rome. And a slightly worse day, when a keyboard player called him and said, ‘Chris, don’t panic, but we may have just sound-checked at the wrong wedding’.

After experiencing a few too many navigation nightmares, Chris set about trying to find a way to describe a location that would be as precise as GPS coordinates, but more concise and easier for people to use. Roping in two school friends along the way.

Today millions of people across the world are using 3-word addresses to find, share and describe places faster and more easily.

Related talks

22:00
Anna YoungTechnology

Related speakers

NHL Hockey Player
Designer and Gastronome
Veteran Shoestring Traveller and Author
Farmer, Activist, Director of Greenhorns
Designer and Entrepreneur
Andrew Ference
NHL Hockey Player
Designer and Gastronome
Veteran Shoestring Traveller and Author
Farmer, Activist, Director of Greenhorns
Designer and Entrepreneur

Recommended reading

Contact

Copyright 2021. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.