Putting The Motor Back In Motor City

Technology
Jacques Panis
President, Shinola
"Watches are the most complex product to make in regards to design, development and manufacturing."

Jacques tells the story of Shinola, a people driven watch manufacturer in Detroit.

The factory was built in an old building that housed a school. Shinola now sponsors several classes within the school, including watch and bicycle design.

The process of making a watch is hugely complex and Shinola is testament to handmade craftmanship.

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