Sell Your Pursuit Not Your Product

Creativity
Collyn Ahart
Brand Strategist
“Products can do functional roles, but a brand is what connects you to other people.”

Collyn Ahart helps brands connect with culture. Cultures make us feel connected to one another, and that we're part of something bigger. People want things they can connect with.

But what happens when there are no brands acknowledging a culture? A cultural opportunity? She has created an outdoors-wear brand for women for this very reason.

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