Speaker

Collyn Ahart

Brand Strategist

“Products can do functional roles, but a brand is what connects you to other people.”

Collyn talks about brand strategy, particularly how brands identify cultural and social roles and opportunities. Collyn emphasises the importance of a brand strategy to understand their role within the culture. Cultures are what make us feel connected to one another and part of something bigger. People want things they can connect with and if they can identify this to the brand, it brings the strategy to life.

Collyn Ahart helps brands connect with culture, with clients like Rapha, BSkyB, The Royal Mail and Divine Chocolate.

This means understanding and articulating a brand’s unique but often humble role in a culture’s shape and metabolism.

But what happens when there are no brands acknowledging a culture? A cultural opportunity? She has created an outdoors-wear brand for women for this very reason.

Talks

18:56
Sell Your Pursuit Not Your Product
Collyn AhartCreativity
Collyn Ahart helps brands connect with culture. Cultures make us feel connected to one another, and that we're part of something bigger. People want things they can connect with. But what happens when there are no brands acknowledging a culture? A c...
Related speakers

You might also like...

Joel Bukiewicz
Knifemaker
Editor, Designer, and Entrepreneur
Designer and Entrepreneur
British Illustrator and Author
Prophet, Madman, Wanderer, Brand Guru and Fisherman
Related content

Similar to Collyn Ahart

Related talks

Contact

Copyright 2021. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.