Tim Little knows the importance of each and every detail when building a brand. He has turned many global brands around in his previous advertising days. But it is what he has done at Grenson Shoes, a shoemaker since 1866, that had fallen on tough times, that maybe his defining moment.

He talks about the days of struggle and the good days. He shares his life experience of branding and the brands he loves, to give key insights on keeping branding and the consumer at the forefront of what you do.