Why Less Bad Isn't Better

Environment
Michael Braungart
Chemist

When we focus on the 'efficient' use of materials and resources, we are burying our heads in the sand. Michael argues that we need a conscientious approach to design, so that everything we take from nature either goes back to nature (in a biological cycle) or is up-cycled into further products (the technical cycle).

There is no such thing as "waste" in this picture - only resources which we can redeploy forever. Then human consumption becomes good for the planet.

Related talks

25:38

Related speakers

Co-founded Pop Up Labs
Co-founder of The Good Life Experience
Founder of leading tech company connecting Africa, BRCK
Organic Farmer and GM Activist
Farmer, Activist, Director of Greenhorns
Anna Young
Co-founded Pop Up Labs
Co-founder of The Good Life Experience
Founder of leading tech company connecting Africa, BRCK
Organic Farmer and GM Activist
Farmer, Activist, Director of Greenhorns

Recommended reading

Contact

Copyright 2021. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.