Michael Braungart


Michael Braungart is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production.

A former activist who once lived in a tree as protest, he founded the chemistry division of Greenpeace and is now considered to be a visionary environmental thinker.

Braungart's first-class science mind leaves him sceptical about many popular environmental solutions. He is constantly explaining how much we need to know if we are to make the world a better place. And how much detail we already do know but which we sometimes stubbornly ignore.


Why Less Bad Isn't Better
Michael BraungartEnvironment
When we focus on the 'efficient' use of materials and resources, we are burying our heads in the sand. Michael argues that we need a conscientious approach to design, so that everything we take from nature either goes back to nature (in a biological...
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