Hall Newbegin | Let Your Freak Flag Fly


Hall Newbegin
Let Your Freak Flag Fly

Founder of Juniper Ridge 

DO USA 2015
Running time: 24m 03s

Filed in: Well-being


“Nature grabbed me and shock me. And said pay attention.” 

Hall Newbegin, a hiker, mushroom-forager, wildflower enthusiast and all around wilderness freak, founded the wilderness fragrance company Juniper Ridge in December of 1998.

Hall began bottling the various scents of the West by harvesting plants while on hikes and then distilling them in his kitchen to create natural fragrances that he would sell at local farmer’s markets in Berkeley and San Francisco. Now with a total of 20 on board with him at Juniper Ridge, the company has grown but still holds onto its original mission: to bring the quiet and potentially transformative experience of being deep in the mountains into people’s homes and daily lives.


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