Mike Beeston | How To Read The Digital Tea Leaves
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Mike Beeston
How To Read The Digital Tea Leaves
Chairman of Fjord
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DO Wales 2012
Running time: 23m 12s
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Filed in: Social Change
Insight
Mike tells us how the digital will become more present in our everyday lives, and how the physical will maintain the digital.
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Mike is the Chairman of Fjord, a multinational design consultancy working on the front line of digital development. He is also a smallholder and part-time sheep farmer.
After seventeen years of leading a double life, he believes that his two worlds – one digital and the other physical – are coming together.
It’s not yet the reality on Mike’s smallholding, but it is becoming a reality on streets and in shops and buildings where Fjord is developing solutions that embed digital functionality into the physical environment to help us do things better.
Mike is championing this trend to integrate digital into physical activities and believes that it has the potential to change our understanding and response to the world in which we live.
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