Peter is one of Britain’s organic pioneers.
Since 1974, he has owned and run a 45-acre farm in West Wales producing organic fruits and vegetables for a box scheme, local farmers and shops. In the 1980’s he founded Organic Farm Foods, which is now the largest specialist supplier of organic fresh produce in the UK
Over that time, Peter has learnt to listen to the soil. He has learnt what it needs are, when he can take from the land and when he can’t. He has learnt how to feed the soil so it feeds him and his customers. And he has learnt to do this without fertilisers and at the same time creating a negative carbon footprint.
Peter sits on the Board of Directors for the Sustainable Food Trust.