Roger Pride

Marketer and Brander

“You have to harness the creativity of the people that live in your place.”

Roger is a Placemaker - developing and delivering brands focusing on the tourism, economic and regeneration aspects of a place. He is one of the few people to have led and implemented brand strategy at national, regional and city levels.

Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, the place marketing agency for Wales’ Capital City.

He led Wales international marketing developing campaigns in the US and Europe and building a supplier support network in key markets.

In 2003 Roger launched Heavenly, a creative business consultancy that was born to inject some down-to-earth thinking into branding.


Can A Place Really Be A Brand?
Roger PrideCreativity
Roger knew he had his work cut out for him when he travelled to NYC and more people knew of Wales the mammal than Wales the country. This is a fascinating, insightful talk into place branding and marketing and how important it is to weave in a place...
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