Can A Place Really Be A Brand?

Creativity
Roger Pride
Marketer and Brander
“You have to harness the creativity of the people that live in your place.”

Roger knew he had his work cut out for him when he travelled to NYC and more people knew of Wales the mammal than Wales the country.

This is a fascinating, insightful talk into place branding and marketing and how important it is to weave in a place's culture, values and stories.

Related talks

16:52
Andrew PaynterCreativity

Related speakers

NHL Hockey Player
Storyteller
Designer and Gastronome
Farmer, Activist, Director of Greenhorns
Designer and Entrepreneur
Andrew Ference
NHL Hockey Player
Storyteller
Designer and Gastronome
Farmer, Activist, Director of Greenhorns
Designer and Entrepreneur

Recommended reading

Contact

Copyright 2021. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.