Alex is a “strategy expert” who never read a book, did a course, or was taught anything formal whatsoever about strategy.  He uses this unconventional background in the subject to open it up to the 99% of people out there who find it vague, jargony, and confusing - helping them see just how simple, exciting, and fun strategy can really be.  He’s author of the hit book No Bullshit Strategy, founder of Basic Arts, and lives with his family in Suffolk.