Gabriel Branby | Why Values Are Important

Details

Gabriel Branby
Why Values Are Important

CEO of Gränsfors Bruks AB

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DO Wales 2009
Running time: 25m 06s

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Filed in: Creativity

Insight

Gransfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things.

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Gabriel is CEO of Gransfors Bruks one of Sweden’s one of their finest forges of axes in the world. He believes in quality in a world that is mostly centred on quantity. He believes his company has a responsibility for the total. Each axe is guaranteed for 20 years.

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