Stephen Evans is angry. He's angry at what he terms 'system stupidity' - the notion that most people and businesses are wasteful to a degree they simply don't understand.
Did you know that circa. 1% of the world's global economy still subsidises fossil fuels? Stephen suggests that the problem with improving efficiency does not lie with technology - we already have the solutions - but rather the problem lies in leadership. The link between being efficient and making profit is broken in the minds of corporate leaders. To change the system, we need to change our business models and help business leaders to re-evaluate value exchange.