Steve Jennings

Entrepreneur Amping Up Human Potential

“We need to change our attitude.”

Steve’s journey has taken him from the city of Hull where he grew up in the ’60s and ’70s and began his life as an engineer, to realising his boyhood dream of becoming a professional road racing cyclist, to working as an investment broker, to founding Maxim, one of Europe’s leading sports nutrition companies, to helping found the Canadian open-source non-profit organisation Bicycles for Humanity, to becoming one of the founding members of PepsiCo’s global good-for-you nutrition innovation team.

As the entrepreneur in residence at Lund Universities Open Innovation Center, Steve is now working towards developing new models to bring about the radical change in attitudes in the society of which we are all active participants.


What Matters, What’s Possible, And What’s Important
Steve JenningsBusiness
Steve Jennings is perhaps an accidental entrepreneur. Disillusioned when an early career in professional cycling became marred by moral dilemmas, he launched what would become Europe's leading sports nutrition company. It was the first step in an on...
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