It was while Geoff was on a cycling tour in China in 1987 that he began to wonder why group tours needed to stay in luxurious hotels and have organised banquets every meal. Surely there must be another way to travel, with the advantages of a group, but living and travelling more as independent travellers do?

Two years later Geoff was leading the first Intrepid trip to Thailand. Intrepid is now recognised as a world leader in adventure travel and especially in ‘responsible travel’.

Geoff started his business as a traveller. He didn’t start with profit in mind, and yet it’s been a great success. He is here to tell us about the secret sauce of purpose, service and culture.