Tiktok Made Me Buy It

Business
Lucie Macleod
Entrepreneur
One conversation can change the direction of your life. And that’s what happened to me.

Lucie Macleod, 24, is the Founder & Director of Hair Syrup, a pioneering brand offering pre-wash hair oil treatments. Born out of personal hair struggles, Hair Syrup began as a university side-project in a student kitchen. With just £300 and a smartphone, Lucie propelled the brand to TikTok stardom, leveraging her creativity and vision. Despite limited business experience, she transformed Hair Syrup into a multi-million pound enterprise. Now stocked by major retailers like Superdrug, Boots, and ASOS, and featured in Business Insider, Cosmopolitan, and The Sunday Times, Hair Syrup stands as a titan in the hair care industry.

DO Wales 2024

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