Holly Tucker MBE is the founder of notonthehighstreet and Holly & Co.

With 20 years’ worth of experience under her belt and women at the forefront, she launched her brand new small business marketplace Holly & Co — The Home of Small Business — in October 2023.

The only woman ever to have built two marketplaces, Holly & Co is a highly curated marketplace that has done the hard work for busy, thoughtful women.

Author of Sunday Times Bestseller “Do What You Love, Love What You Do” and a small business champion for life. With a passionate belief that anyone can build a business doing what they love, Holly seeks to inspire the nation through her podcast Conversations of Inspiration, her daily Instagram posts, events, live interviews and articles, as well as through multiple small business campaigns throughout the year.

She passionately believes in the colour and creativity that small businesses bring to the UK’s high streets and homes, and continually strives to celebrate and shine a light on the talent, resilience and creativity of the UK’s incredible small business founders and makers, whilst encouraging us to shop with love and care by supporting small businesses, now more than ever.