Why Is Beauty Such An Important Word?

Social change
Tim Smit
Chief Executive and Co-founder of the Eden Project
“Storytelling is everything. If you can create a narrative that people want to be part of you can do almost anything.”

The Eden Project began as a dream in 1995 and opened its doors in 2000 since then more than 12 million people have come to see what was once a sterile pit turned into a cradle of life containing world-class horticulture and startling architecture symbolic of human endeavour.

In this talk, Chief Executive and co-founder, Tim, shares his learnings on how not to go down in flames. And how, if you trust your intuition, you'll always roll a six.

Related talks

25:43

Related speakers

Founder of Blok Knives
Design Obsessed Real Estate Developer
Venture Partner at Satori Capital
Founder of Western Solar
Architect and Policy Researcher
Ben Edmonds
Founder of Blok Knives
Design Obsessed Real Estate Developer
Venture Partner at Satori Capital
Founder of Western Solar
Architect and Policy Researcher

Recommended reading

Contact

Copyright 2024. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.