Why Is Beauty Such An Important Word?

Social change
Tim Smit
Chief Executive and Co-founder of the Eden Project
“Storytelling is everything. If you can create a narrative that people want to be part of you can do almost anything.”

The Eden Project began as a dream in 1995 and opened its doors in 2000 since then more than 12 million people have come to see what was once a sterile pit turned into a cradle of life containing world-class horticulture and startling architecture symbolic of human endeavour.

In this talk, Chief Executive and co-founder, Tim, shares his learnings on how not to go down in flames. And how, if you trust your intuition, you'll always roll a six.

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